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We’re here to drive growth for your people, partners, and communities, empowering each to thrive together.

A Saudi-founded consultancy, we specialize in transforming brands into immersive experiences that deeply resonate with corporate, government, and energy sectors. Built on a foundation of governance, innovation, and creativity, our multinational team is committed to elevating brand excellence by seamlessly integrating global best practices into our clients' initiatives.

Our Leadership

Bayan Albuzaid

FOUNDER / CEO

Leading a brand is about more than strategy—it’s about governance, innovation, and staying true to a vision. I’m here to ensure that vision turns into measurable success.

Abdulmajeed Ayesh

PR & Communication Director

He never left a project unfinished, especially when it comes to communication. If there’s a message, you can bet he will get it across—one way or another!

Dean English

Operations Director

Dean believes in leading with integrity, ensuring that every step we take aligns with our goals and values, and ultimately, delivers tangible results.

Tahani Eltijani

Project Management Director

Every milestone achieved is a testament to thoughtful planning and teamwork. I make sure each one brings us closer to our ultimate goal.

Our Brand Governance Model