Case Study (2)
Energy Sector Rebranding:
Leading Energy Company
CHALLENGE
A major energy company sought to rebrand
itself to reflect its commitment to sustainability
and attract environmentally-conscious
consumers and investors. However, its existing
brand identity did not resonate with these
values.
SOLUTION
We developed a governance-driven
rebranding strategy that aligned the
company’s new brand identity with sustainability
goals. This included redesigning the company’s
logo to reflect eco-friendly values and launching
a multi-sensory branding campaign that used
nature-inspired visuals, eco-friendly packaging,
and auditory branding centered around calming,
natural sounds.
OUTCOME
Resulted in
increase in stakeholder trust
and,
improvement in
employee
advocacy,
measured through
employee
engagement
surveys and
stakeholder
feedback